Advertising, Promotion, and other aspects of Integrated Marketing Communications
- Author
- Terence A. Shimp
- Publisher
- Cengage Learning
- Language
- English
- Edition
- 8
- Year
- 2008
- Page
- 668
- ISBN
- 0324593600,9780324593600
- File Type
- pdf
- File Size
- 19.1 MiB
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