How Cool Brands Stay Hot: Branding to Generation Y
- Author
- Joeri Van Den Bergh, Mattias Behrer, Gert (FRW) Kerkstoel
- Publisher
- Kogan Page Publishers
- Language
- English
- Year
- 2011
- Page
- 273
- ISBN
- 0749462507,9780749462505,9780749462512
- File Type
- pdf
- File Size
- 2.5 MiB
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