Marketing Communications: Integrating Offline and Online with Social Media
- Author
- Paul R. Smith, Ze Zook
- Publisher
- Kogan Page Publishers
- Language
- English
- Edition
- Fifth Edition
- Year
- 2011
- Page
- 505
- ISBN
- 0749461934,9780749461935,9780749461942
- File Type
- pdf
- File Size
- 7.8 MiB
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