Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know
- Author
- Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
- Publisher
- Financial Times Prent.Int
- Language
- English
- Year
- 2008
- Page
- 369
- ISBN
- 0273722034,9780273722038
- File Type
- pdf
- File Size
- 9.0 MiB
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