Building Brand Authenticity: 7 Habits of Iconic Brands
- Author
- Michael Beverland
- Publisher
- Palgrave Macmillan
- Language
- English
- Year
- 2009
- Page
- 260
- ISBN
- 0230580319,9780230580312
- File Type
- epub
- File Size
- 1.3 MiB
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