DAGMAR, Defining Advertising Goals for Measured Advertising Results 2Nd Ed.
- Author
- Dutka, Solomon.Colley, Russell.
- Publisher
- NTC Contemporary
- Language
- English
- Edition
- 2
- Year
- 1995
- Page
- 129
- ISBN
- 0844234222,9780844234229,9780071397056
- File Type
- pdf
- File Size
- 769.9 KiB
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