Comportamiento del consumidor Décima edición

Comportamiento del consumidor Décima edición

Author
SOLOMON, MICHAEL R.
Publisher
PEARSON EDUCACIÓN
Language
Spanish
Edition
10
Year
2013
ISBN
9780132671842,9786073217101,9786073217118,9786073217125
File Type
pdf
File Size
29.1 MiB

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

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