Understanding Intercultural Communication : Negotiating a Grammar of Culture

In This Book, Adrian Holliday Provides A Practical Framework To Help Students Analyse Intercultural Communication. Underpinned By A New Grammar Of Culture Developed By Holliday, This Book Will Incorporate Examples And Activities To Enable Students And Professionals To Investigate Culture On Very New, Entirely Non-essentialist Lines. This Book Will Address Key Issues In Intercultural Communication Including: The Positive Contribution Of People From Diverse Cultural Backgrounds The Politics Of Self And Other Which Promote Negative Stereotyping The Basis For A Bottom-up Approach To Globalization In Which Periphery Cultural Realities Can Gain Voice And Ownership Written By A Key Researcher In The Field, This Book Presents Cutting Edge Research And A Framework For Analysis Which Will Make It Essential Reading For Upper Undergraduate And Postgraduate Students Studying Intercultural Communication And Professionals In The Field.