The Economics of Advertising (RLE Advertising)

The Economics of Advertising (RLE Advertising)

Author
Frederic Wilfred Taylor
Publisher
Taylor & Francis Group
Language
English
Year
2013
Page
251
ISBN
9781136670428,9780415818032
File Type
epub
File Size
1.4 MiB

What Is The Economic Justification Of Advertising? Is It A Vital Energizing Force In Industry, Or Does It Represent A Serious Waste Of Money And Effort? The Great Increase In The Volume Of Publicity In Modern Times Is Causing People To Wonder What Its Final Outcome Will Be, And Whether It Is A Development To Be Welcomed Or Regarded With Suspicion. First Published In 1934.

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