Field Guide to Case Study Research in Business-To-Business Marketing and Purchasing
- Author
- Arch G. WoodsideHugh PattinsonRoger Marshall
- Publisher
- Emerald Publishing Limited
- Language
- English
- Year
- 2014
- Page
- 305
- ISBN
- 9781784410797,9781784410803
- File Type
- pdf
- File Size
- 4.1 MiB
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