Communication in the U.K. Budget Airline Industry: How PR affects corporate success : How PR affects corporate success

The Main Purpose Of This Study Is To Investigate How Public Relations Are Currently Used As A Communication Tool Within The Uk Budget Airline Industry, And How The Student Segment In The Uk Corresponds To These Measures. To Gain A Holistic Understanding Of The Topic, Facts On The Uk Air Transport Market Are Introduced Briefly, With A Special Regard To The Two Leading Budget Airlines, Ryanair And Easyjet. Furthermore, The Importance Of Pr For The Airline Industry Is Assessed By The Conducted Field Research.