Nowadays, Single Companies Are Confronted With Great Difficulties. The Progress Of The Information Technology And The Distribution Of The Internet As Well As The Changing Demand Of Customers, Especially For No-standardised Products Force Them To React Immediately.in Order To Solve These Problems, The Companies Should Work On The Following Aspects:how Can They Reach The State Of Flexibility To Meet The Changing Demand? How Can They Compete Within A Market With Increasing Innovations Of Products And Decreasing Product Life-cycl? How Can They Acquire The Necessary Capital, Technology And Know-how To Compete? How Is It Possible To Optimise Their Corporate Structures And Achieve Synergetic Effects?
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