Contemporary Perspectives on Corporate Marketing : Contemplating Corporate Branding, Marketing and Communications in the 21st Century
- Author
- John M. T. BalmerLaura IlliaAlmudena González del Valle Brena
- Publisher
- Taylor & Francis Group
- Language
- English
- Edition
- 1
- Year
- 2013
- Page
- 177
- ISBN
- 9781135100612,9780415662093
- File Type
- epub
- File Size
- 16.0 MiB
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