Contemporary Perspectives on Corporate Marketing : Contemplating Corporate Branding, Marketing and Communications in the 21st Century

Contemporary Perspectives on Corporate Marketing : Contemplating Corporate Branding, Marketing and Communications in the 21st Century

Author: John M. T. Balmer Laura Illia Almudena González del Valle Brena
Publisher: Taylor & Francis Group
Language: English
Edition: 1
Year: 2013
Page: 177
ISBN: 9781135100612,9780415662093
File Type: epub
File Size: 16.0 MiB

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