Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
- Author
- Giovanni Vecchiato, Patrizia Cherubino, Arianna Trettel, Fabio Babiloni (auth.)
- Publisher
- Springer-Verlag Berlin Heidelberg
- Language
- English
- Edition
- 1
- Year
- 2013
- Page
- 136
- ISBN
- 978-3-642-38063-1,978-3-642-38064-8
- File Type
- pdf
- File Size
- 22.9 MiB
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