Integriertes Marketing: Strategie, Organisation, Instrumente
- Author
- Prof. Dr. Rainer Busch, Prof. Dr. Rudolf Dögl, Prof. Dr. Fritz Unger (auth.)
- Publisher
- Gabler Verlag
- Language
- German
- Edition
- 2.Aufl.
- Year
- 1997
- Page
- XVI, 704S.
- ISBN
- 978-3-409-23664-5,978-3-322-94539-6
- File Type
- pdf
- File Size
- 20.6 MiB
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