Building Models for Marketing Decisions
- Author
- Peter S. H. Leeflang, Dick R. Wittink, Michel Wedel, Philippe A. Naert (auth.)
- Publisher
- Springer US
- Language
- English
- Edition
- 1
- Year
- 2000
- Page
- 645
- ISBN
- 978-0-7923-7813-6,978-1-4615-4050-2
- File Type
- pdf
- File Size
- 18.9 MiB
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