The Salience of Marketing Stimuli: An Incongruity-Salience Hypothesis on Consumer Awareness
- Author
- Gianluigi Guido Ph.D. (auth.)
- Publisher
- Springer US
- Language
- English
- Edition
- 1
- Year
- 2001
- Page
- 296
- ISBN
- 978-1-4613-5645-5,978-1-4615-1621-7
- File Type
- pdf
- File Size
- 9.1 MiB
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