Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention
- Author
- Thorsten Hennig-Thurau, Ursula Hansen (auth.), Dr. Thorsten Hennig-Thurau, Prof. Dr. Ursula Hansen (eds.)
- Publisher
- Springer-Verlag Berlin Heidelberg
- Language
- English
- Edition
- 1
- Year
- 2000
- Page
- 462
- ISBN
- 978-3-642-08622-9,978-3-662-09745-8
- File Type
- pdf
- File Size
- 15.7 MiB
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