Brand Strength: Building and Testing Models Based on Experiential Information
- Author
- Martin G. Walser (auth.)
- Publisher
- Deutscher Universitätsverlag
- Language
- English
- Edition
- 1
- Year
- 2004
- Page
- 309
- ISBN
- 978-3-8244-7959-7,978-3-322-81629-0
- File Type
- pdf
- File Size
- 7.7 MiB
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