Optimal Bundling: Marketing Strategies for Improving Economic Performance

Author: Ralph Fuerderer, Andreas Herrmann, Georg Wuebker (auth.), Dr. Ralph Fuerderer, Prof. Dr. Andreas Herrmann, Dr. Georg Wuebker (eds.)
Publisher: Springer-Verlag Berlin Heidelberg
Language: English
Edition: 1
Year: 1999
Page: 299
ISBN: 978-3-642-08459-1,978-3-662-09119-7
File Type: pdf
File Size: 7.6 MiB

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