Amor Technologiae : Marshall Mcluhan As Philosopher of Technology

Fusing the fairly new traditions of philosophy of technology and media ecology in a systematic manner, this discussion interprets and rephrases the work of media theorist Marshall McLuhan in the context of a comprehensive philosophy of media. Seen from this perspective, it argues that media are not merely channels, forces, or things, as more traditional accounts would have it; they are partially elusive and inherently ambivalent entities to which humans need to meaningfully relate, through the existential project of engaging into, building, and savoring relationships with them.