Narrative Brand Planning: Wie Marken zu echten Helden werden
- Author
- Frank Otto Dietrich, Ralf Schmidt-Bleeker (auth.)
- Publisher
- Gabler Verlag
- Language
- German
- Edition
- 1
- Year
- 2013
- Page
- 142
- ISBN
- 978-3-642-32919-7,978-3-642-32920-3
- File Type
- pdf
- File Size
- 1.9 MiB
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