The Art of Social Enterprise : Business as if People Mattered

Offers a conversational tutorial on how to succeed at social enterprise, including an overview of the emerging field, the mechanics of practice, and "success" principles.
A social enterprise is an organization formed by one or more people whose entrepreneurial activities are primarily driven by the desire to create positive social change, and who are increasingly (though not necessarily) likely to identify themselves as part of a growing social movement.
With the emergence of 'B' Corporations, which allow management to place there mandate ahead of stakeholders. IE. they are not legally bound to make a profit, social enterprise will become increasingly popular.
The book distills social enterprise into three main areas of focus -- intention, money, and people -- and offers a short course in leadership and inner wisdom.
Allen Bromberger is arguably the country's leading social enterprise lawyer and Carl Frankel has been writing about green business for over two decades, and is a serial social entrepreneur
This book has the potential to become "the Book" in the this field.
The book offers legal information and tips without the jargon, and provides deep insights into leadership as well as the mechanics of social enterprise.

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