Leading-edge organizations have discovered that fun can--and does--translate into bottom line success. By harnessing the power of fun, companies find they can better retain employees and customers, motivate teams, improve productivity, increase innovation, and create a sense of community.
Leslie Yerkes details precisely how eleven successful companies--including Southwest Airlines, Pike Place Fish, Isle of Capri Casinos, EmployEase, and Prudential--have integrated fun into the normal course of business. This new edition provides updates on how these same companies have grown, prospered, and continued to thrive--in spite of national tragedies, natural disaster, growing competition, and changing economic conditions--in part because of the culture they have created through what Yerkes calls
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