Hitting the Curveballs : How Crisis Can Strengthen and Grow Your Business

This inspirational, informative guide offers "proven and tested practical ideas for growing your business in... [a] challenging economic environment" (Madan Birla, author of FedEx Delivers ). Starting a business can be easy—until the economy starts throwing you curve balls. And "The Great Recession" was the biggest curve ball in the last 80 years. But while 200, 000 small businesses across the country were forced to close their doors, Jay Myers, founder and CEO of Interactive Solutions, Inc., managed to double his revenue—even after losing 80 percent of the company's sales team. Myers and his company, headquartered in Memphis, Tennessee, made a conscious decision in 2007 that they were "not going to participate in the recession" and weathered both personal and professional crises to not only strengthen the company but grow ISI's business like never before. A storyteller at heart, Myers offers readers plenty of tips and practical advice that any entrepreneur or small business owner can apply. But he also challenges those same entrepreneurs and small business owners to get "out of their comfort zone" and embrace creative new strategies, such as employee accountability and second chances, niche marketing, and using your book as your hook. Myers shows small business owners and entrepreneurs how to not only hit the curveballs that are thrown their way, but actually use them to grow their business in times of adversity.