User-Generated Content and its Impact on Branding: How Users and Communities Create and Manage Brands in Social Media
- Author
- Severin Dennhardt (auth.)
- Publisher
- Gabler Verlag
- Language
- English
- Edition
- 1
- Year
- 2014
- Page
- 129
- ISBN
- 978-3-658-02349-2,978-3-658-02350-8
- File Type
- pdf
- File Size
- 31.5 MiB
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