Market-Share Analysis: Evaluating Competitive Marketing Effectiveness
- Author
- Lee G. Cooper, Masao Nakanishi (auth.)
- Publisher
- Springer Netherlands
- Language
- English
- Year
- 1988
- Page
- 290
- ISBN
- 978-94-010-7709-5,978-94-009-2681-3
- File Type
- pdf
- File Size
- 14.3 MiB
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