Flagship Marketing : Concepts and Places

Concepts Of Flagships -- A Classification Approach To Flagship Stores -- Emotion And Identity In Flagship Luxury Design -- Virtual Flagships And Sociable Media -- The Flagship Store : The Luxury Fashion Retailing Perspective -- Flagship Shopping Centres -- 'frome Dome To Dome' : Exploring Cultural Flagships And Their Contribution To Achieving Regeneration Goals -- A Cultural Quarter Flagship : The Museumsquartier, Vienna -- The Department Store : The Metropolitan Flagship In National Networks Of Fashion Consumption -- Wynn Las Vegas : A Flagship Destination Resort -- High-end 'factory Outlets' : New Showcases Of German Carmakers -- What Is A Flagship Supermarket? An Analysis Of Supermarket Flagships In A Historical Context -- Virtual Flagships. Edited By Tony Kent And Reva Brown. Includes Bibliographical References (p. [201]-219) And Index.