Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing)
- Author
- Michel Wedel, Wagner A. Kamakura
- Publisher
- Kluwer Academic Publishers
- Language
- English
- Edition
- 2ND.
- Year
- 2000
- Page
- 382
- ISBN
- 0792386353,9780792386353
- File Type
- djvu
- File Size
- 4.7 MiB
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