Einführung in das Marketing: Begriff Marketing / Marktforschung, Marketingforschung / Marketinginstrumente / Direct Marketing, New Marketing / Zukünftiges Marketing
- Author
- Dr. Heinz Dallmer, Prof. Dr. Helmut Kuhnle, Prof. Dr. Jürgen Witt (auth.)
- Publisher
- Gabler Verlag
- Language
- German
- Edition
- 1
- Year
- 1991
- Page
- 144
- ISBN
- 978-3-409-13972-4,978-3-322-82557-5
- File Type
- pdf
- File Size
- 2.6 MiB
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