Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business
- Author
- Jean-Marc Lehu
- Publisher
- Kogan Page
- Language
- English
- Year
- 2007
- Page
- 276
- ISBN
- 0749449403,9780749449407,9780749451431
- File Type
- pdf
- File Size
- 8.5 MiB
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