The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
- Author
- John Gerzema, Edward Lebar
- Publisher
- Jossey-Bass
- Language
- English
- Year
- 2008
- Page
- 266
- ISBN
- 047018387X,9780470183878
- File Type
- pdf
- File Size
- 8.4 MiB
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