Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice
- Author
- Enrique Bigné, Inés Küster, Asunción Hernández, Torpong Suemanotham, Natalia Vila (auth.), Shintaro Okazaki (eds.)
- Publisher
- Gabler Verlag
- Language
- English
- Edition
- 1
- Year
- 2011
- Page
- 490
- ISBN
- 978-3-8349-3134-4,978-3-8349-6854-8
- File Type
- pdf
- File Size
- 2.8 MiB
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