Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising
- Author
- Sofie Bitter, Sonja Grabner-Kräuter (auth.), Sara Rosengren, Micael Dahlén, Shintaro Okazaki (eds.)
- Publisher
- Gabler Verlag
- Language
- English
- Edition
- 1
- Year
- 2013
- Page
- 407
- ISBN
- 978-3-658-02364-5,978-3-658-02365-2
- File Type
- pdf
- File Size
- 3.9 MiB
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