The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point
- Author
- Panos Mourdoukoutas, George J. Siomkos (auth.)
- Publisher
- Springer-Verlag Berlin Heidelberg
- Language
- English
- Edition
- 1
- Year
- 2010
- Page
- 104
- ISBN
- 978-3-642-02108-4,978-3-642-02109-1
- File Type
- pdf
- File Size
- 850.0 KiB
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