Conceptos de administración estratégica

For courses in strategy.

A Practical, Skills-oriented Approach to Strategic Management
In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Managementcaptures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions.

The case version of this text (0134422570 / 9780134422572 Strategic Management: A Competitive Advantage Approach, Concepts and Cases Plus MyManagementLab with Pearson eText -- Access Card Package, 16e) includes 30 new comprehensive, and up-to-date cases designed to help students apply chapter concepts as they develop a strategic plan for each featured company.

Also Available with MyManagementLab®
This title is also available with MyManagementLab–an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

NOTE: You are purchasing a standalone product; MyManagementLab does not come packaged with this content. If you would like to purchase both the physical text and MyManagementLab search for:

013446723X / 9780134467238 Strategic Management: A Competitive Advantage Approach, Concepts Plus MyManagementLab with Pearson eText -- Access Card Package

Package consists of: 0134153790 / 9780134153797 MyManagementLab with Pearson eText -- Access Card -- for Strategic Management: A Competitive Advantage Approach, Concepts 0134153979 / 9780134153971 Strategic Management: A Competitive Advantage Approach, Concepts