User Generated Branding: Integrating User Generated Content into Brand Management
- Author
- Ulrike Arnhold (auth.)
- Publisher
- Gabler Verlag
- Language
- English
- Edition
- 1
- Year
- 2010
- Page
- 451
- ISBN
- 978-3-8349-2324-0,978-3-8349-8857-7
- File Type
- pdf
- File Size
- 19.6 MiB
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