International Corporate Brand Management: Evaluating Standardized Corporate Branding Across Countries
- Author
- Markus Meierer (auth.)
- Publisher
- Gabler Verlag
- Language
- English
- Edition
- 1
- Year
- 2011
- Page
- 206
- ISBN
- 978-3-8349-2460-5,978-3-8349-6319-2
- File Type
- pdf
- File Size
- 1.0 MiB
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