Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer
- Author
- Sandra Meister (auth.)
- Publisher
- Gabler Verlag
- Language
- English
- Edition
- 1
- Year
- 2012
- Page
- 292
- ISBN
- 978-3-8349-4054-4,978-3-8349-4055-1
- File Type
- pdf
- File Size
- 2.7 MiB
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