International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets
- Author
- Dr. Sandra Bell (auth.)
- Publisher
- Physica-Verlag Heidelberg
- Language
- English
- Edition
- 1
- Year
- 2008
- Page
- 370
- ISBN
- 978-3-7908-2029-4,978-3-7908-2030-0
- File Type
- pdf
- File Size
- 9.1 MiB
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