Customer Relationship Management: Concept, Strategy, and Tools
- Author
- V. Kumar, Werner Reinartz (auth.)
- Publisher
- Springer-Verlag Berlin Heidelberg
- Language
- English
- Edition
- 2
- Year
- 2012
- Page
- 379
- ISBN
- 978-3-642-20109-7,978-3-642-20110-3
- File Type
- pdf
- File Size
- 4.4 MiB
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