Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice

Author
Albert C. Bemmaor PhD, Nicolas Glady PhD, Daniel Hoppe PhD (auth.), Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hildebrandt (eds.)
Publisher
Gabler Verlag
Language
English
Edition
1
Year
2012
Page
627
ISBN
978-3-8349-3060-6,978-3-8349-3722-3
File Type
pdf
File Size
5.6 MiB

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