Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice
- Author
- Albert C. Bemmaor PhD, Nicolas Glady PhD, Daniel Hoppe PhD (auth.), Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hildebrandt (eds.)
- Publisher
- Gabler Verlag
- Language
- English
- Edition
- 1
- Year
- 2012
- Page
- 627
- ISBN
- 978-3-8349-3060-6,978-3-8349-3722-3
- File Type
- pdf
- File Size
- 5.6 MiB
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