The Silver Market Phenomenon: Marketing and Innovation in the Aging Society
- Author
- Florian Kohlbacher, Cornelius Herstatt, Tim Schweisfurth (auth.), Florian Kohlbacher, Cornelius Herstatt (eds.)
- Publisher
- Springer-Verlag Berlin Heidelberg
- Language
- English
- Edition
- 2
- Year
- 2011
- Page
- 465
- ISBN
- 978-3-642-14337-3,978-3-642-14338-0
- File Type
- pdf
- File Size
- 4.8 MiB
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