The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
- Author
- Kwang-Yong Shin (auth.)
- Publisher
- Springer-Verlag Berlin Heidelberg
- Language
- English
- Edition
- 1
- Year
- 2013
- Page
- 148
- ISBN
- 978-3-642-38090-7,978-3-642-38091-4
- File Type
- pdf
- File Size
- 2.1 MiB
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