Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe

Author
Roxana Codita (auth.)
Publisher
Gabler Verlag
Language
English
Edition
1
Year
2011
Page
312
ISBN
978-3-8349-2596-1,978-3-8349-6169-3
File Type
pdf
File Size
1.8 MiB

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