Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
- Author
- Adam Morgan
- Publisher
- Wiley
- Language
- English
- Edition
- 2
- Year
- 2009
- Page
- 368
- ISBN
- 0470238275,9780470238271
- File Type
- mobi
- File Size
- 1.9 MiB
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