Handbuch Marketing-Kommunikation: Strategien — Instrumente — Perspektiven. Werbung — Sales Promotions — Public Relations — Corporate Identity — Sponsoring — Product Placement — Messen — Persönlicher Verkauf
- Author
- Ralph Berndt (auth.), Ralph Berndt, Arnold Hermanns (eds.)
- Publisher
- Gabler Verlag
- Language
- German
- Edition
- 1
- Year
- 1993
- Page
- 1044
- ISBN
- 978-3-322-82540-7,978-3-322-82539-1
- File Type
- pdf
- File Size
- 20.4 MiB
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