Management von Kundenbeziehungen: Perspektiven – Analysen – Strategien – Instrumente
- Author
- Prof. Dr. Dr. h. c. mult. Heribert Meffert, Dr. André Pohlkamp, Florian Böckermann (auth.), Prof. Dr. Dominik Georgi, Prof. Dr. Karsten Hadwich (eds.)
- Publisher
- Gabler Verlag
- Language
- German
- Edition
- 1
- Year
- 2010
- Page
- 520
- ISBN
- 978-3-8349-1800-0,978-3-8349-8745-7
- File Type
- pdf
- File Size
- 177.2 MiB
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