International Dictionary of Marketing and Communication
- Author
- Frank Jefkins BSc(Econ), BA(Hons), MCAM, FIPR, ABC, FAIE (auth.)
- Publisher
- Springer US
- Language
- English
- Edition
- 1
- Year
- 1987
- Page
- 392
- ISBN
- 978-1-4684-1525-4,978-1-4684-1523-0
- File Type
- pdf
- File Size
- 9.7 MiB
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