Creating Customer Value Through Strategic Marketing Planning: A Management Approach
- Author
- Edwin J. Nijssen, Ruud T. Frambach (auth.)
- Publisher
- Springer US
- Language
- English
- Edition
- 1
- Year
- 2001
- Page
- 152
- ISBN
- 978-1-4419-4870-0,978-1-4757-3277-1
- File Type
- pdf
- File Size
- 4.1 MiB
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